I have friends whose big dream is to sequester themselves and write a book. Although I like to write, it’s not something I dream of doing day in and day out. I don’t like sitting in front of a blank page, but I do know that once I get an idea and get started, things usually flow.
Most entrepreneurs I know are not writers. You started your business because your passion and natural gifts are in a particular space.
Most entrepreneurs I know didn’t realize how much marketing they would need to do in order to succeed. And that effective writing- from websites to sales materials, direct mail to blog posts- will be a crucial part of you getting heard above the noise. Read More→