Public relations professionals need to keep our finger on the pulse of the media. But with so many changes happening, and the speed with which information travels, it’s hard to keep up.
Fortunately for us, Vocus, maker of cloud-based marketing and PR software, puts out an annual State of the Media Report. These reports give a summary of big changes that took place in media in the previous year, as well as trends to look out for in the year ahead. The 2012 report is now available for download, for free, here.
Below are some of my take-away insights from the report: