In the last few weeks, more and more of you are asking where to post your press releases. Although I have a post on 60+ Free Press Release Distribution Sites, free sites simply do not have the distribution reach of a paid newswire service.
It’s no secret that the right media coverage has the power to sell your company’s image, reputation, brand, or product to a mass audience of potential customers in one single story. But with so many companies and so many stories, the challenge for small to mid-sized businesses is to simply get your company noticed.
Yes, you can pitch the media individually. However, one of the most effective ways to gain visibility with your public relations program is to include news release distribution.