If you want you or your product to have exposure in the news, then you need to be an avid consumer of the news. Both your local and national news are excellent sources of story ideas to pitch to journalists on your media list.
By using what’s already in the news as your inspiration for media stories, you have a better chance of coming up with topics that are already relevant and interesting — in other words, newsworthy.
Here are three examples of how you can get story ideas from the news:
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