I’m a social media newbie. I’m not an expert, I’m not a guru, I’m not a leading authority. I wouldn’t even say I’m a blogger.
Having been a publicist (and often getting sidetracked with my own entrepreneurial ventures) for more than 18 years, last year I launched PR in Your Pajamas with the goal of helping entrepreneurs get the kind of publicity in newspapers and magazines usually reserved for corporate clients who can afford hefty retainers.
In other words, helping small biz clients get publicity in what you would call “traditional” or “offline” media. Very quickly, I got immersed in social media, which I consider to be an extension of “online PR”. Read More→