If you’re new to PR, public relations for small businesses is all about building your reputation. It’s the result of what you do and say, and what others say about you. PR establishes credibility and generates awareness outside your limited inner circle so that people can’t wait to come in droves to your site or store to evaluate the information for themselves, join your company, invite you as a potential partner, invest as a stakeholder or buy your product or service.

It’s crucial to include PR in a small business marketing plan as a way to differentiate yourself from the competition.

PR pros can use many different tactics for a product launch, or to sustain longer-term public relations goals such as brand building or local community relations.

Offline PR uses tactics like Read More→