Today’s guest post is from Natalie Sisson, The Suitcase Entrepreneur and one of my senior associates at Cross Border Communications. She has spent years testing and investigating tools to help her run her business from anywhere in the world. Here, Natalie shares some of the best tools for managing and tracking your social media involvement.
How often do you actually get behind the scenes of all your social media activity to see if it’s really working? Do you know how to understand your influence, reach and engagement, or are too busy retweeting?
It’s all too easy to get caught up tweeting or posting status updates to Facebook, publishing blog posts and connecting on LinkedIn — without really knowing whether any of this is bringing you more business or exposure.
If you’re looking to build truly valuable relationships and turn them into potential joint ventures, future customers or clients then it’s essential to track and analyze what you do in social media.
Seems like too much work? Not if you use the right tools to streamline your efforts, manage multiple social media profiles and mine your activities for rich data and insight.
The good news is, many of these tools are free, help you to integrate your efforts, and save you time and money.
Let’s take a look at a few below.
And more 
