Last week, I wrote a post about choosing a PR partner, whether an individual consultant or a full-service PR agency. Today, I’d like to talk about how to make the most of working with the PR partner you’ve chosen.
Working with a PR partner can be an essential step in the growth of a business. A good PR consultant or agency will help you refine your core messages and make sure they reach your target markets. The best part is, you’ll accomplish all this without doing all the nitty-gritty work yourself. You can focus on growing your business instead.
However, your results will depend on how much you put into the relationship with your PR partner. Below are some of my tips for working with your PR agency or consultant.