Your business needs a social media policy.
Let me illustrate why:
Many of our clients at Cross Border PR embrace social media wholeheartedly. One in particular, is a service provider with $20M in revenue.
One day, the CEO attended a conference call with one of their clients, where it was announced that their client company’s president was retiring. Because there were several hundred people on that call, my client’s CEO felt it was ok to tweet about it. And he did. To all 200 of his followers.
Lo and behold, the CEO was shocked and embarrassed when he got a call from his client. Apparently, what he tweeted was not public knowledge. His innocent little tweet had set off a chain reaction, which turned into a PR situation for his client. As a result, this CEO got his hand slapped for leaking something confidential.
Was the CEO at fault?
What should he have done?
What could his client have done to avoid the leak in the first place?
The answers lie in a social media policy.