Here at PR in Your Pajamas, we often talk about PR trends and the new demands they place on PR professionals. These fast and frequent changes keep us on our toes, requiring us to develop new skills on the fly.
But in this post, I’d like to go back to basics. Let’s remember the time-tested, essential PR skills we need. These skills are so important, so foundational, that I dare say they have and will continue to withstand the test of time. They transcend technology and fads.