No matter what everyone says about PR going digital and social, our most important publicity-getting tool is still the old, reliable telephone. When we have news, we use press release services, we email our contacts, but I’d say 75% of the media articles we get for our clients is “closed” over the phone after discussion with the journalist.
But journalists require sensitive handling on the phone. Below are some of our phone etiquette tips for PR practitioners, or entrepreneurs who are PR DIYers.
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