One of the most useful tools to boost your PR is a publicity calendar. It’s very similar to a marketing calendar. However, if you don’t use a marketing calendar, at the very least, you can use a publicity calendar to help you manage your PR efforts.
A publicity calendar helps you to keep track of what’s going on in your business, so you don’t forget to let people know about it.
The Importance of a Publicity Calendar
Remember, your goal is to become as visible as possible to as many of the right people as possible.
The way to achieve that is by being seen and heard. Unless you start noting down what things to let people know about, you’ll forget.