Here at PR in Your Pajamas, we talk about the various PR tools at your disposal. However, there’s a danger of missing the forest for the trees. That is, being preoccupied with individual tools and losing sight of the bigger picture.
Talk to a PR consultant and many are hired when something urgent comes along: a new product announcement, a major customer comes on board, something negative happens and there is a crisis in reputation management or the stock price takes a dive. At this point, it’s tempting to take a shotgun approach to PR: solve a specific and time-sensitive need. However, it’s better to approach things strategically.
Strategic PR maximizes your resources to ensure you meet your business’ most important goals. Here are the key elements: