Today we have a guest post from Tina Overbury on a topic that’s not frequently mentioned in PR: authenticity.
Authenticity speaks volumes, defines moments, and creates a buzz that carries.
What does that mean for PR? What does that mean for you as a PR professional?
Today, more than any other time in history, the world is listening and you have to wonder, are they listening to you?
An even bigger thought to hold before your PR fingers touch the keyboard or dial pad is, WHY would they listen to you? That’s what they are thinking and that’s what you can be too.
Being clever with a catchy title simply isn’t enough anymore. Today, building and promoting a brand requires the integration of all of the pieces we’ve been separating for the last three decades: The Mission Statement, Values, and Company Culture.
I’m sure that sounds kind of boring, but it’s actually a wicked time to be in the PR Industry. Why? Because we get to take the SPIN out and replace it with authenticity and then guess what happens? We now have our new spin.
Authenticity IS the new spin.
Your inbox is tired of receiving multiple “exciting” emails. Social media is yawning from cute anecdotal updates, newsrooms pass on catchy titles. Why? What gets coverage today? What goes viral? What catches fire then continues to burn brighter, hotter, and travel faster?
Can you fake it? – No.
Can you create it? – No.
Can you chase it? – No.
What can you do? – Share it.
Share it responsibly and with clear direction.