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Archive for PR tips

Get PR Like Lady Gaga

By admin · Comments (6)
Tuesday, March 20th, 2012

Get PR Like Lady GagaLady Gaga is a celebrity phenomenon. She rose to stardom on the wings of social media and has achieved so much in little time compared to her predecessors. Consider this:

  • she has over 20 million Twitter followers
  • almost 50 million people have liked her Facebook page
  • she has won 5 Grammy Awards, among many other music awards
  • in 2011, Forbes named her the #1 most powerful celebrity and #7 on its list of most powerful women
  • she is estimated to have earned over US$90 million as of August 2011

If that’s not enough, the University of South Carolina has created a course, “Lady Gaga and the Sociology of Fame.”

Clearly, we can learn a thing or two from someone who has accomplished so much. What can Lady Gaga teach us about getting PR in a social media-driven world?

7 PR Tips You Can Learn From Lady Gaga

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Categories : What Is PR and How Do You Get It
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10 Ways to Leverage a Company Win

By admin · Comments (0)
Tuesday, September 6th, 2011

Cutting news outI talked previously about the different ways you can repurpose your media coverage, but what about your company “wins”? Think about the last time something great happened to your company – like signing a big client. How did you leverage this win to boost your PR efforts? If all you did was write a press release and pitch it to the media, then you’re not taking full advantage of the different ways this one win can be used over and over again in your PR and marketing.

For example, let’s say Apple has just contracted you to provide them with a service for one month. There are ten ways you can leverage this win to get more publicity over time: Read More→

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Categories : What Is PR and How Do You Get It
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109 Ways to Make Your Business Irresistible to the Media

By Elena · Comments (11)
Tuesday, May 17th, 2011

This post was first published in Copyblogger.com. My friend Patrick Garmoe, a former reporter, wrote this piece and received permission for us to reprint it here. Enjoy!

Irresistible PR

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.

You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

“Why did they interview that guy instead of me?” you wonder.

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.

It’s your approach.

After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you.

(And lots of them work just as well with bloggers and social media influencers.)

Read More→

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Categories : What Is PR and How Do You Get It
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How to Work with Your PR Partner

By Elena · Comments (3)
Thursday, March 31st, 2011

How to Work with a PR Agency or Consultant

Last week, I wrote a post about choosing a PR partner, whether an individual consultant or a full-service PR agency. Today, I’d like to talk about how to make the most of working with the PR partner you’ve chosen.

Working with a PR partner can be an essential step in the growth of a business. A good PR consultant or agency will help you refine your core messages and make sure they reach your target markets. The best part is, you’ll accomplish all this without doing all the nitty-gritty work yourself. You can focus on growing your business instead.

However, your results will depend on how much you put into the relationship with your PR partner. Below are some of my tips for working with your PR agency or consultant.

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Categories : What Is PR and How Do You Get It
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5 Reasons the Media Is Ignoring You (And How to Get More Media Attention)

By Elena · Comments (9)
Tuesday, March 8th, 2011

Why Media Is Ignoring You

When you’re not getting any media coverage, whose fault is it ?

Is it media’s? They’re preoccupied with other things, especially politics and show business — topics that probably don’t have anything to do with your product.

Is it the fault of your business? It’s just not interesting enough, or compelling enough to warrant media attention.

Or is it your fault? Are you doing something wrong?

To answer these questions, here are…

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Categories : What Is PR and How Do You Get It
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5 PR Opportunities in the New Facebook Pages

By Elena · Comments (16)
Tuesday, February 15th, 2011
businesswoman with laptop in orange chair over...

The social media world has been abuzz lately with all the new changes in Facebook pages. Actually, these changes are still optional, but many users have upgraded their pages and have been posting tons of articles and videos about what’s new.

I myself am one of the early adopters and I must say — I love the new Facebook pages!

The number one reason is because the changes make it easier than ever for us to use our company or product Facebook page to get more exposure and PR.

Not sure what I mean?

Here are five ways you can use the new features of your Facebook page to get more publicity:

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Categories : Social Media
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5 Tips for Pitching to Media on the Phone

By Elena · Comments (3)
Wednesday, October 27th, 2010

How to Pitch to Media on the Phone

I know you dread it. But sooner or later, if you’re serious about getting publicity, you’ll have to pick up the phone and pitch a reporter on your story.

It doesn’t have to hurt. Not if you follow these simple tips.

1. Ask permission.

You wouldn’t call your best friend and then start ranting when she picks up the phone. Same thing with reporters. Show that you respect their time. Before diving into your pitch, ask them, “”Do you have time for a story pitch?”

If they say yes, then great. If they say no, then ask when would be a better time.

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Categories : What Is PR and How Do You Get It
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Up Your Chances For Getting Publicity in Your Favorite Magazines

By Elena · Comments (0)
Thursday, June 24th, 2010

In today’s video, I share with you an easy way you can get featured in top magazines and other publications. This tip is free and only takes minutes to implement, but you do have to work it.

If you like it and would like to get my five-step S.T.O.R.M. formula for getting a flood of free publicity for your business, do join me in my free teleseminar, “How to Create Powerful Stories That Get You Free Publicity,” on Tuesday, June 29, 2010, 11 am PST (2 pm EST).

Type your name and best email address below so I know where to send your access link:


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Categories : What Is PR and How Do You Get It
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