One of the best ways to get free publicity is to give samples of your product to the media. Sometimes, the media themselves will approach you, requesting a sample for them to photograph or review.

However, even if you don’t get such requests, you can be proactive in sending out samples.

Doing so demonstrates your confidence in your product. The media themselves –or someone they know and trust–can try your product first-hand and give an unbiased opinion on it.

Plus, it’s much easier and more compelling to write about a product that’s already in your hands, especially if it’s relevant to your beat (a topic assigned to reporters). For example, a beauty editor may be more likely to write about a new moisturizer if they receive a sample bottle to try.

That said, there are right and wrong ways of giving product samples. Below are some useful tips to remember:

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