In a previous post, we talked about the different factors that form your overall online reputation.
In this post, let’s talk about the actual tools you can use to monitor how your online reputation is doing.
By using these tools regularly — daily in fact — you’ll know:
- what PR, branding and marketing strategies are working
- what your prospects and clients are saying about you and your competitors online
- what makes up the current discourse about your market or industry
Think of these tools as your way of keeping your ear to the ground and your finger on the pulse of your industry.