One thing I always tell my PR students is: You don’t have to write a press release to get media exposure.
A media pitch is much easier to prepare than a press release and, done right, it can get you that media interview or feature.
A media pitch is simply a brief letter you send to a reporter to get them interested to do a story on you. In this blog post, I’ll show you how to write one of the simplest media pitches, the product-oriented media pitch.
This type of media pitch can be three to five paragraphs long. I’ll break down each part of the media pitch to you and end with a sample media pitch letter that follows this template.
And more 
