In this post, you’ll find an excerpt of the fourth and final installment of PR Newswire’s ebook, “Unlocking Social Media for PR.” In case you missed them, you’ll find the earlier parts below:

Part 1: Wetting Your Feet in the Pool of Social Media

Part 2: The Evolved Practice of Journalism and Earned Media Landscape

Part 3: Facebook, Twitter, LinkedIn, Quora & ProfNet Connect: A Deeper Dive

In this part of the book, you will read about Maria Perez’s experience in tweeting as a brand. Author Sarah Skerik then summarizes her top tips for using key social media platforms:  Facebook, Twitter, and LinkedIn. You’ll definitely find a few gems you can implement right away.

Here is the table of contents for Part 4 of “Unlocking Social Media for PR”:

Riding the Social Media Journey

The final part (part four) in this eBook series takes a closer look at the social media journey of Maria Perez in her role as the voice of @ProfNet, Maria shares her experiences and lessons learned as she carefully built a brand on Twitter – and mastered the difference between professional and personal tweeting. The eBook concludes with the author’s, Sarah Skerik’s, thoughtful recap and key takeaways from her ongoing journey through social media.

Chapter 11

10 Tips for Tweeting as a Brand……………………………………………………………………………. 4

Closing

Lessons Learned from My Social Network Journey – So Far……………………………. 7

Click here to sign up for this final part of “Unlocking Social Media for PR” — it’s free!