Merriam-Webster defines “reputation” as:
“overall quality or character as seen or judged by people in general”
Nowadays that reputation is increasingly informed by what people see online. Use of the yellow pages is going down. Google is way up. People ask for opinions on Twitter before they would pick up the phone to get their best friend’s opinion.
So while you used to invest resources to make sure your business cards, stationery and signage reflected your image and good reputation, now you must use turn your attention to your online reputation as well. Little things online speak loud and clear about the quality and character of your business.
Below are 5 little-known factors that affect your online reputation: