I’m in a unique position where I straddle two very different business worlds.
On the one hand, I’m a small business owner myself, and my blog helps solopreneurs and small businesses thrive with do-it-yourself PR and marketing efforts.
On the other hand, my PR agency specializes in working with high growth technology companies. My team and I have worked with startups to billion dollar companies and in this arena, the mantra is often “go big or go home.”
For small businesses that’s not always the right mantra. We lack resources — time, money and people — to go really big, really fast and do it well.
Instead, we should focus on becoming the next “10-year overnight success” story… one that builds consistent value in small ways, brick by brick, person to person, tweet by tweet… a business that grows organically, sustainably and without losing the essence of why you started it in the first place.
As you plan for next year, why not make a conscious decision to redefine what success is going to look like for you? Part of that may involve “cleaning house” in order to build a business that honors your personal values or brings more work-life balance — but at the same time may actually increase your profitability.
Here are some ways “small can be the new big” for your business next year: