Public relations nowadays needs to include the Internet, more specifically, social media. Consider these statistics:
- Four out of every 10 Americans read blogs, according to a study by Synovate/MarketingDaily.
- There are 500 million Facebook accounts
- An estimated 75 million users are on Twitter, with 10 – 15 million actively using it
Social media has become a very powerful frontier for PR–one that is easier, faster and cheaper to permeate than traditional media.
That said, figuring out social media, getting involved, building and sustaining relationships sure can take up a lot of our time. Too much time, in fact, especially when we get into it without a strategy.
Here are seven questions I ask my PR students and clients, to help them craft a doable and effective social media PR strategy: