I caught up with Mari Smith, Facebook Marketing Expert, at her Social Media Immersion Day in San Diego, and got the chance to ask her a couple of questions sent by PR in Your Pajamas readers.
The room was busy at the time, and it was very noisy, so do read the summary of her answers below this video: Read More→
By now there is no doubting the power of Facebook. With over 800 million users and over 50% of those users logging onto Facebook on any given day, it is absolutely necessary for you to have a presence on this social network if you own a business. A Facebook Fan Page is, to simply put it, your business’ website in Facebook form.
There are tons of ways to customize your page to fit your needs (there is a Facebook App for nearly everything), contain all your business information, and target your ideal customer.
Of course, the real challenge will be in trying to get even just 1% of those 800 million possible customers to come across your Facebook page and “Like” you. Once they’ve liked you, you will have a better chance of gaining their interest in your business as your updates will regularly show up on their newsfeed, you’ll be able to message them when you launch new products, engage with them better, and so forth. Read More→
Chances are if you do your own PR, you already know that social media is an important, even essential, component of your toolbox. You probably have the usual suspects in your arsenal- Twitter, Facebook and LinkedIn- but what about YouTube? If you’re not already taking advantage of this video sharing site, these are a few reasons you should think about using it:
I’m guilty of underutilizing this channel myself, but with stats like these, the power of YouTube definitely can’t be denied.
A Twitter List is a great tool for relationship building that allows you to group together people you follow, so that you can easily track what they’re up to. You can also choose to keep your list private or public, with the latter option allowing others to follow your list.
The number one advantage of creating a Twitter List is convenience. Imagine getting to follow all your favorite bloggers in one stream without having to sift through the tweets of all the other people you follow!
However, not many people are taking advantage of this convenience to build up their public relations efforts. Here are a few ways that Twitter Lists can help you: Read More→
Today’s guest post is from Natalie Sisson, The Suitcase Entrepreneur and one of my senior associates at Cross Border Communications. She has spent years testing and investigating tools to help her run her business from anywhere in the world. Here, Natalie shares some of the best tools for managing and tracking your social media involvement.
How often do you actually get behind the scenes of all your social media activity to see if it’s really working? Do you know how to understand your influence, reach and engagement, or are too busy retweeting?
It’s all too easy to get caught up tweeting or posting status updates to Facebook, publishing blog posts and connecting on LinkedIn — without really knowing whether any of this is bringing you more business or exposure.
If you’re looking to build truly valuable relationships and turn them into potential joint ventures, future customers or clients then it’s essential to track and analyze what you do in social media.
Seems like too much work? Not if you use the right tools to streamline your efforts, manage multiple social media profiles and mine your activities for rich data and insight.
The good news is, many of these tools are free, help you to integrate your efforts, and save you time and money.
Let’s take a look at a few below.
The other day, a Twitter friend asked me if social networking was just a time suck. I replied, “Only if you’re doing it without a strategy.”
Have you?
My recent articles about using social media as a marketing tool show that by using social media strategically for online PR, you can see a measurable impact on your business. In fact, I attribute a five-figure increase to my 2009 bottom line to social media alone.
I’ve also given away a free report and video, which are enough for social media marketing newbies to start getting positive results without spending hours in social networks.
However, these are just the tip of the iceberg. Read More→
 Thanks for visiting! Claim your free e-course:
"5
Things You Can Do Today
To Increase Your Visibility"
 Elena
Verlee
The Passionate Publicist |
And more 