Many small business owners never approach journalists, because they don’t think they have anything news-worthy to offer.
The truth is, they just don’t know which elements of their business are worthy of media exposure.
Below is a list of 15 types of stories that journalists are usually looking for. Don’t be overwhelmed by the seemingly long list. Consider it a buffet for you to choose from. And certainly, don’t feel compelled to use them all at once!
Also, avoid the temptation of saying to yourself “My business is different, this idea won’t work.” Yes, it will. These general topics work over and over again for many different companies and individuals.
If you just open up to the possibility, I guarantee you’re going to see different types of stories you would never have thought of that actually apply to you, your business, product, service, book or expertise.
Time-Sensitive Media Stories
These are stories we commonly think of as “news.” It’s time-sensitive or time-bound, which means, after a certain date, it’s pretty much useless.
For example, if you’re organizing an event, then at a certain time, information about that event is no longer news or interesting.