From time to time, we’ll be sharing with you some PR case studies. These case studies will help to identify the key elements to a successful PR campaign. Our hope is they will help you use PR to achieve your business goals. Today’s case study is from my Director of Client Services at Cross Border Communications, Jackie Peterson.
Since jumping into the PR game a few years ago, I have learned plenty about media and delivering messages effectively. I feel fortunate to have met people running businesses from all walks of life in many different realms.
The best part of PR is meeting the entrepreneurs. They are equal parts creative, passionate and life-loving, with a dash of wild and a pinch of crazy.
In other words, we get along swimmingly.
Helping them achieve their vision is most rewarding. Probably one of the most illustrative examples of the power of PR happened in 2010, when I worked with a company looking to raise money for a private fund.