Because PR and social media are so intertwined, whether you’re an entrepreneur doing your own PR, or you are a PR professional – you need more technical skills than ever before.
In fact, according to Information Week, more companies are “hiring marketing staffers who have focused tech skills.”
It won’t be long until this trend carries over to the PR field.
When we first started working with Dongbu HiTek in 2001, it was a start-up semiconductor manufacturer based in Korea wanting to enter the North American market. Though its parent company was worth $11 billion, Dongbu was going to enter a competitive market mostly buying from strong competitors in Taiwan and China. It was virtually unknown in the semiconductor industry and had no relationships with key media and analyst influencers in the US.
In 10 years we have provided the gamut of technology PR and marketing communications services for Dongbu – writing, media relations, trade show and event management, marketing collateral development, and much more. We have also done PR projects for them in Europe and Asia.
Although we now work with clients on online strategies, a decade ago there was no Twitter, Facebook or LinkedIn. No one was blogging, getting inbound links or using SEO to get found. We built relationships with Dongbu’s key influencers the old-fashioned way – one person at a time.
In an increasingly digital world, don’t underestimate the power of building long-term and personal relationships. The lessons below still apply today.
Our #FollowFriday-worthy recommendation this week is Jenn Van Grove — one of the most prolific reporters for top tech blog, Mashable.
We at PR in Your Pajamas have nicknamed her the Super-Girl Tech/Web Junkie of Mashable, because she writes an average of 3-8 blogs daily, depending on what’s hot that day.
This may sound quite a bit from one person but given the unbelievable number of daily blogs posted on the Internet, Jenn can definitely deliver truly informative news about social media, start-ups, mobile offerings, tech-gadgets, media, business, and marketing.
Keeping up with web information has become quite daunting. Missing blogs from your favorite writers in just one day can be detrimental to your work and life in this age.
That’s why we love Jenn. She’s got an insatiable drive and passion for anything about technology and the Web. This is what makes her one of the most interesting bloggers on the Internet today.
Recently, I found myself in the habit of checking out her headlines before I retire each day. She never fails to give me something useful to know and ponder on. Her wide range of business and consumer topics are helpful intel for end-users, entrepreneurs, developers, and executives, particularly those in PR searching for a good story angle for their clients.
This dynamo also has her personal blog, where she writes about her life in San Francisco. But that’s another ball of wax! Colorful might be an understatement, but it’s appropriate. Even at the pace she’s going, Jenn constantly engages with those who follow her on Twitter. We don’t know how she does it; that’s why she has earned the title, “Super Girl.”
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