I know you dread it. But sooner or later, if you’re serious about getting publicity, you’ll have to pick up the phone and pitch a reporter on your story.
It doesn’t have to hurt. Not if you follow these simple tips.
1. Ask permission.
You wouldn’t call your best friend and then start ranting when she picks up the phone. Same thing with reporters. Show that you respect their time. Before diving into your pitch, ask them, “”Do you have time for a story pitch?”
If they say yes, then great. If they say no, then ask when would be a better time.