One of the services that my PR company, Cross Border Communications, offers is event PR and marketing for small-scale events such as seminars to large-scale functions like conferences. In doing these events and also attending ones in the world of Web 2.0, I’ve noticed an increasing trend towards incorporating social media into event marketing strategies.

Social media can play a powerful role in the planning, promotion and execution of your event. Here are some ways you can integrate social media into your marketing activities: Read More→