PR Newswire recently released an ebook, “Unlocking Social Media for PR,” which I highly recommend you download, read, study, and implement.
Written for PR professionals who want to better understand and make the most of social media and how social media has impacted PR, it’s also useful for DIY business owners.
Below, you’ll find an excerpt from Part 1 of the ebook. To access the entire document, click here and register.
Introduction
by Jason Keller, Senior Vice President, Products, PR Newswire
So social media is changing the art and science of public relations so fast your head is spinning. It all may be second nature to kids with freshly minted degrees and new agency or corporate jobs. But if you’re a PR professional just a few years older than that, you may be dizzy.
And more 
