Today we continue our series on “Unlocking Social Media for PR,” an ebook by PR Newswire.
If you missed the first part of the series, click here to read an excerpt from the ebook: the Introduction and table of contents of the ebook’s first part, “Wetting Your Feet in the Pool of Social Media.”
The second part of the ebook is entitled, “The Evolved Practice of Journalism and Earned Media Landscape.” In this installment, you’ll gain insight on how journalists use social media. You’ll also learn about “evolved media,” and why all businesses should strive for that ideal combination.
Below is the table of contents from Part 2 of the ebook:
And more 
