Today’s guest post tackles the amount of money at stake with the upcoming shopping holiday and how you can capture more of your customers hearts this Valentine’s Day. Enjoy and xoxo – Elena
Valentine’s Day is quickly approaching and last-minute shoppers are racking their brains for the perfect gift. In fact, 54.9% of Americans celebrated Valentine’s Day in 2015 with an average spend of $142 per gift.
With such few days left until the heartfelt holiday, how can you kick promotions up a notch?
Target Last-Minute Shoppers. Nearly two-thirds of Americans don’t begin planning until a week or less before the holiday. At this point, they’re in dire straights for the perfect gift. Since 81% of consumers consult social media for advice on what to buy, you’ll want to kick your highest-performing social media channels into high gear. Offer February 14 shipping, promotion codes, free gift wrapping, and special offers to win customer love. After all, 71% of shoppers believe they will get a better deal online than in stores.