I was talking to Alexis Martin-Neely recently, an entrepreneur, mom and family lawyer that I absolutely adore, getting to know each other, talking about the online business I started with my husband and how we sold it for six-figures in less than a year because of PR - when she asked me a question that stumped me:
“Where is that story on your website?”
Umm, it’s there buried in my bio, typically called “About” on a navigation bar but I had decided to be creative and use SEO terms that had nothing to do with what most readers would expect landing on a new site.
“You should really make it easier to find, as it builds your credibility,” says Alexis.
Well, duh. Did I feel dumb.