These days, no PR campaign is complete without a blogger outreach. Bloggers reach targeted audiences and enjoy much more credibility than paid ads. They also tend to have loyal readers who are willing to follow their recommendations. It pays to get on the good side of bloggers.
But for many PR folks, interacting with bloggers is new ground. Bloggers come in all shapes and sizes. Some do it for profit, other for passion. Still others for both. One approach may be welcomed by one blogger, but found offensive by another.
We don’t have any formulas to offer, just a reminder that bloggers are people. They appreciate sincere pitches from companies and PR professionals who offer them something relevant and useful to their audience. And, remember, even bloggers can’t resist a good story.
Get better results from your blogger outreach by following the tips below.