When you’re running a small business, time, energy and money are your most valuable resources. Those resources are usually in scarce supply so you have to pay even greater attention when trying to attract your ideal client.
What is an ideal client?
Put simply, an ideal client is a specific group of people who share the same common traits and problems that your offering (product or service) can help them resolve. They buy what you are selling and provide your company the best word-of-mouth recommendation to their friends and networks.