Don’t look now, but mobile-friendly marketing is now de rigueur.
More and more people are accessing the internet through their mobile devices. In fact, Microsoft Tag estimates that mobile access to the internet will overtake desktop access by 2014.
When it comes to social media, an increasing number of people are using their smartphones and tablets to access Facebook, Twitter, and other social networks. According to a report by eMarketer, 46% of those surveyed accessed social networks from their smartphones in 2012, while 16% used their tablets.
Emails are also increasingly consumed in mobile devices. Based on March 2013 statistics, 43% of email is read on a mobile device. We’re seeing the same trend in PR in Your Pajamas: 50% of our subscribers read our emails on their iPhones.
Clearly, mobile marketing is something you can no longer ignore.
But is mobile marketing for everybody?