Is there a writing style for PR?
PR writing style tends to be more journalistic than editorial. It’s more informative than salesy.
However, since PR is now going into the realm of content marketing, writing for PR is beginning to encompass different types of writing. This includes blogging, web copywriting, and even writing for video.
But I believe the foundations for good PR writing remain. No matter what medium you’re using, when you’re writing for PR, you strive to be direct to the point, factual, interesting, clear and credible.