Bad PR happens.
Maybe your company spokesperson said something in public without thinking. And the backlash on your company has been nothing but bad press.
Or maybe one of your employees committed a faux pas. And a social media-savvy customer is spreading the word on YouTube, Facebook, and Twitter. Remember the “United Breaks Guitars” video?
And what about if your product failed like when Johnson & Johnson recalls infant Tylenol?
It doesn’t matter if you have the most talented staff and the best product. Bad PR happens even to the best of us.
The question is, what do you do when your worst PR nightmare becomes reality? Take a deep breath and…