Testimonials

“D-I-Y ENTREPRENEURS LOVE GETTING PR…”

***Please note that my DIY products are currently NOT for sale as I am updating them. If you’d like immediate access for an older, discounted copy, contact me***

Below is a selection of wonderful entrepreneurs, authors and coaches who are benefiting from the PR in Your Pajamas do-it-yourself book, media lists, teleclasses and personal coaching with Elena:

“Elena, I loved it! I gulped the whole book down in one shot. I certainly understand the difference between advertising and PR for entrepreneur moms now a lot better. I know now that a few words mentioned in a magazine are worth a lot more than any paid advertising. This is the way to gain people’s trust. YOUR BOOK WAS THE BEST AND THE MOST VALUABLE LESSON I HAVE LEARNED SINCE I STARTED MY BUSINESS.”
(capital letters by Natallia!)

Natallia Antanovich
Organic by Nature

July 31, 2010: “I just wanted to share more updates on the ripple effect of the PR recommendations you provided. So you may recall I took your advice and we landed in Cat Fancy (which is out this month). I tried it again, and we’re slated for the Nov./Dec. gift giving issue of the next biggest cat magazine!!

And, because of all of the press attention, we just landed our first television interview from our local NBC TV station!

Earlier Feedback from Carol:

“Having worked with PR pros in the past, I’ve been disappointed in how long it took to get results. Developing media relationships is a lengthy process and it seems complicated. However, I employed ONE of your publicity strategies right away and today, one of my key NATIONAL publications emailed me back wanting to include our Kitty Litter Gripper Mat in their upcoming edition! Not that I doubted your advice, but I didn’t think it would work so quickly! Thank you, Elena!”

Carol O’Brien, Founder
www.cleanicity.com

“After just one PR consultation with Elena, we landed multiple interviews and had our first story placed in the media in just 10 business days! The story gave us immediate expert status and revitalized our PR. I would recommend PR in Your Pajamas not just for entrepreneurs starting out, but also for any business that hasn’t fully utilized the power of PR.”

Edwin Yeh, CEO
St. John’s Capital Group

“Elena, I am writing to THANK YOU so much for everything. Publicity STORMis absolutely fantastic. You are not only teaching us the “what” and the “why” about PR but also the “how” which is crucial and it’s so often missing in online courses. I thought I knew quite a bit about PR (I’m no newbie) but you have really overdelivered and honestly blown my socks off. I love the confidence I am feeling now, knowing all these insider secrets I’ll admit I knew nothing about before. I feel like I have a secret weapon now to put me ahead of my competitors. My only concern is they’ll take your course too – LOL!”

Suzanne Doyle-Ingram, Author
www.6psofprofitability.com

“Elena is a shining star! I’m so impressed with the attention to detail and amazing work her and her team has implemented for my PR and media relations campaign.  She helped me get in front of many major news publications, and more opportunities continue to come in each week from her efforts. When I’m able to find someone that provides amazing service, and continues to support me and my company needs… I recommend that person to everyone. Elena is someone I can truly recommend to anyone looking for PR help as she is an extremely experienced professional that knows how to get results… period.  Need PR or media relations help? Look no further, and hire Elena today!”

Lewis Howes

Author, LinkedIn Expert, and Founder of the Sports Executive Association

“I wanted to share with you the great news of my first article for my book. It is a full page spread with a huge image of my book and my photo, along with a long text. It appeared in the feature section of the Litchfield County Times. I didn’t even have to write a pitch letter for this one. My assistant had called for information on who to contact at this paper and the editor found out about my book from that call and was immediately interested and a reporter was sent out the following week.”

Janet Esposito
Author, “Getting Over Stage Fright”

“I have taken several online business courses and Elena’s Publicity STORM is hands down one of THE most comprehensive programs that I have taken! Elena takes the mystery out of PR and goes above and beyond in providing not only exceptional content and extreme value but the actual step-by-step BLUEPRINT on HOW TO create and implement a PR Strategy that fits YOUR business. As small business owners we often have extremely limited budgets. I recently advised a client to STOP her traditional print advertising for a period of time and instead invest in Publicity STORM as I know the PR that she will receive by following Elena’s blueprint will give my client an ROI at least three times that of her current advertising. Invest and the results will speak for themselves!”

Leah Goard
Organized to Thrive In Business And Life!
www.intentionalspaces.ca

“Doubt it no longer, Elena makes it SO clear and simple, it’s a cinch to take action to use PR for your biz. Publicity worked for my 13 year old biz (major blog mention, magazine article, local and national newspapers, and more!) all within a very short time frame for something I’ve never tried PR for. Thank goodness Elena is so charming and convincing, I had to listen. Thanks for the PR Storm, Elena!”

Andrea J. Lee
Founder, The Wealthy Thought Leader

“Publicity STORM is worth its weight in gold! Now I can see PR through the eyes of the media. Elena is a true expert in the PR field. She gives you the step by step magic formula that will lead you though the PR jungle and into your greatest success. Wow, I am so amazed at how much I have learned and what I can do with it. I really do love this course and am looking forward to applying more of it to EVERYTHING I am doing. Thank you Elena!”

Randi Thompson
www.horseandriderawareness.com

Listen to My Mommy Manual co-founder Ria Sharon’s experience with Elena and PR in Your Pajamas

“The 4-session “PR in Your Pajamas” class…gave me a tremendous sense of empowerment about doing publicity and PR for my upcoming book and my business. It is chock full of tips and advice that anyone can understand and implement in just a few hours a week. The 30-day plan especially is a real treasure! And I should add that I made back the money this course cost almost instantly after implementing just one or two of Elena’s hundreds of tips.”

Annette Wernblad, teacher, speaker, writer, and entrepreneur
www.annettewernblad.com

“When I was laid off from my “day job”, I used that as an opportunity to pitch my story (and website) to a number of business publications. Knowing that the recession is a hot topic right now, I spun my pitch to have a positive vibe (golden handshake = golden opportunity) and got some really great coverage in Entrepreneur.com, The Globe and Mail and The Mompreneur using techniques from PR in Your Pajamas.”

Corinne McDermott, Founder
Have Baby Will Travel

“Before enrolling in the “PR in Pajamas” teleclasses, I had no knowledge of how to start my own PR. The course has helped me immensely in learning how to talk to the media as a professional and all four lessons are very good. I am now listening to the recordings and discovering things I had not heard the first time. I would absolutely recommend this course, it would cost thousands of dollars to receive the knowledge I learned from these calls.”

Valentina Cirasola, Owner
Valentina Designs

“It’s not often that my socks are blown off by a short-term program like PR in Your Pajamas, but you ladies have done it! Any one of the classes alone would be worth the price. In less than an hour tonight you broke through my social media overwhelm and fear. You simplified it so beautifully and now I am looking forward to really diving into my [social networking] sites that I haven’t been using effectively. Trust me, this was NO EASY TASK, Elena! ”

Kathy Esper, MBA, PCC
www.KathyEsper.com

“As a new entrepreneur, I am grateful to have had Elena’s support while creating my new business. Having someone like Elena to listen to my concepts and provide real business feedback has been fabulous. Her style is smart and genuine. She has real business savvy, proven PR skills and is incredibly personable. I’m always pleasantly surprised by her level of dedication and creative ideas. In my experience, having Elena by my side though the development of this project has been priceless.”

Diane Read, Founder
Modern Minerals

“Most entrepreneurs are passionate about what they do and have great stories to tell. Elena provides the tools to make these stories into a high impact public relations strategy.”

Christina Anthony, Founder
Forum for Women Entrepreneurs BC

“Working with Elena Verlee was a dream. We created a joint program on PR techniques specifically for my niche market. Elena provided outstanding content that my customers raved about. She was a fun and inspiring instructor, giving clear information that was easy to understand and implement. The best part of the program was Elena’s step-by-step plan that moved participants into action without fear or overwhelm. My clients loved Elena and her PR in Pajamas approach. The class was a rousing success. If you are looking to create a branded PR program for your clients, I highly recommend working with Elena.”

Lynne Klippel- Managing Partner
Love Your Life Publishing

“I have built my business on the topic of food sensitivities and in growing my business, this media list has saved me hours and hours of time and frustration. Elena offers contacts that have proven to be receptive to me when I called them and my business has grown as a result. The best thing for me, however, is that by using this media list, I am able to spend more time with my family, my friends, and doing the other things in my life that I value.”

Margaret H. Evans. R.N., B.S.N., C.P.C.C.
Registered nurse, Certified professional life coach
www.DynamicChoices.ca

“Through her book, teleseminars and guest posts on The Mogul Mom, Elena has shared with mom entrepreneurs her thorough knowledge of the PR industry. She has taught my readers the simple, affordable way to do their own PR and get valuable media coverage for their business. She is an absolute pleasure to work with and I highly recommend her book and training to any mom entrepreneur who wants to learn more about PR.”

Heather Allard, Author
The Mogul Mom Blog

“Thank you for writing PR in Your Pajamas, Elena. There are many PR resources on the web, but I find most of them are more relevant for established businesses with large PR budgets. This ebook is easy to read and understand, and I was able to start using some of the PR techniques only a few hours after reading it. I would recommend this book to entrepreneurs just starting out, or even larger businesses who haven’t utilized PR to the full extent. Well done, Elena!”

Holly Klaassen, Owner
Fussy Baby

“I loved the relaxed attitude in addition to the very useful information that the PR in Your Pajamas teleclasses provided. It has given me the encouragement and direction to make some efforts to promote my book and business, with the mindset and approach that makes PR less overwhelming. The 30 Day Plan is very useful! Great information, great value, great teachers! Thanks for providing such a wonderful and inspiring learning experience!”

Janet E. Esposito, M.S.W.
Author of Amazon Bestseller In The SpotLight: Overcome Your Fear of Public Speaking and Performing

“PR in Your Pajamas has been tremendously helpful in giving me the confidence to do my own PR work. Even if I didn’t get a significant write-up right away, some of them have led to bigger features later on. A good example is the Mompreneur magazine. They included our products in the shopping guide of their Eco issue. Later, they called me and invited me to be the cover feature story! ”

Sharon Chai, Owner
Bamboobino

“Elena Verlee is a true pleasure to work with. I first connected with Elena through an interview I had with her on TelesummitEvents.com, a contracting partner of mine. I interviewed her on Social Media Publicity and was impressed with her vast knowledge and ability to teach social media strategies in a straight-forward, easy-to-follow approach. Since then, Elena Verlee has been one of my go-to women to unlock the strategies my Association members and I can use to better our social media marketing and publicity blueprint. You can’t go wrong when you’ve got Elena on your business’ team!”

Maruxa Murphy, CEO
Momprenaire

“One of the biggest challenges facing small business owners is getting PR. In fact, it is such a daunting task that many of them don’t even try. They figure they will just wait until they have a budget big enough to hire a PR consultant. I recently came across a great eBook – PR in Your Pajamas – written by Elena Verlee, a business coach and PR expert. Although the book is promoted as practical publicity for the time-strapped, cash crunched mom entrepreneur, this practical guide is a good read for any business owner. Her no-nonsense approach to PR provides valuable advice including practical tips for building a media contact list and 10 key questions you need to ask a reporter. My favourite section of the book is The Art of Following Up where she gives specific tips for how to follow up with a reporter without becoming a stalker or sounding like an idiot they would never want to interview! Filled with great quotes from media people and other business owners, this book will definitely jumpstart a few PR ideas for you.”

Fiona Walsh
FM Walsh and Associates

“Many people feel overwhelmed by the thought of working to get PR, not realizing how essential it is to grow a successful business. Elena takes the work out of this task, making it easy, fun and accessible to anyone. By providing clear steps, multi-tasking entrepreneurs will be able to tackle PR with confidence.”

Jill Earthy, Co-founder
MomCafé

“As a work from home mompreneur I am stretched between running the business and taking care of my kids. Last year we started to gather PR contacts for baby magazines and websites to send out our first press release. We spent considerable hours gathering editorial contact info of popular baby websites and magazines and was only able to gather a small targeted list. In retrospect, it would have been a lot easier if we had Elena’s Mom Media List that targeted many of the same publications. We plan on making Mom’s Media List part of our PR and marketing plans going forward.”

Andi Aizer, Principal
L’il Monkeys Personalized Baby Gifts

“PR in Your Pajamas is a FABULOUS class. I think I actually “get” the PR thing at last. NOW I can get going on it with a plan! You girls ROCK! A big Thank you! ”

Cindy Morris, M.S.W.
Best-selling author of Priestess Entrepreneur: Success is an Inside Job

“Elena has packaged a remarkable tool for you to reach the target market you need to access. The Mom’s Media List and the advice she provides would take years to accumulate and cost $1000′s of dollars if you hired a PR agency with getting PR. The package including wonderful succinct tips on PR is invaluable and could be what takes your business to the next level to getting noticed. It is an absolute must for any busy mompreneur!!!”

Traci Costa, Director of Play
Peekaboo Beans

“I am an extremely busy serial entrepreneur, running two companies from Paris and Vancouver (a tour company in Paris and an online shopping portal spin-off) primarily targeted to women. With so much to do everyday, and two languages and time zones just to add more spice to the business equation, Elena’s no-nonsense, practical tips and advice makes it easy to keep my PR goals on track!”

Karen Henrich, Owner/Operator
Nuit Blanche Tours
Chicwalks

“As a small business owner, I was excited to be able to not only learn from Elena, but to be able to share her incredible expertise with my own coaching clients. Elena is an engaging, fun speaker, a fountain of valuable resources and relates well to a diverse audience. She also does her homework! Elena came prepared with ideas and solutions that were specific to the needs of my market. I would welcome Elena back anytime – except that she’s already booked way in advance! Elena is a treasure and a joy to work with. My only regret is not meeting her sooner!”

Lisa Robbin Young
Home Party Solution

“I just read your PR in your Pajamas e-book and loved it! It was the book I needed to prepare my plan of media attack! I was about to hire a PR to get us on television, but I am confident after reading your book that I can do it myself. So thank you so much for such an inspiring book!”

Tonia Jahshan
Steeped Tea

“I had a hard time starting on my own but once I put the questions into a template and then my partner and I brainstormed each one – it flowed easily. It’s a quick and easy read – essential for busy entrepreneurs.”

Lisa Sierra
The Urban Treehouse Playcentres

“I found Elena’s Media Lists wonderfully detailed, with excellent pitching notes that increased our chances of success with media members. Her informational “How-To” report on using a media list is easy to understand, and offers step-by-step instructions on how to deliver a clear, concise and enticing pitch. This affordable and focused list made it easier to manage our PR efforts. A must-have.”

Dawn Bowles, Founder & CEO
DreamBank

“I thought the book was an easy read and straight to the point – which is exactly why I read it. I would say the most useful to me was the 10 key questions to ask the reporter - I am usually caught off guard because of how busy my days are so it will be something I refer to in the future.”

Laura Porreca
Lovable Labels

“I read through your book over Thanksgiving. It is amazing, perfect, brilliant. You have a way with covering everything necessary in a way people will understand and relate to. I am referring my clients to PR In Your Pajamas and recommend you to colleagues when they are looking for a speaker on how to do PR. ”

Jennifer Shelton
Edmonds Community College Business Training Center

“I read the ebook as soon as I downloaded it (actually in my vehicle, on my laptop,while waiting for the kids to get out of preschool). It is a great book for Mompreneurs and Entrepreneurs.”

Stacey Corbett
One Tiny Suitcase

“Elena, I really enjoyed reading PR in Your Pajamas! I found the idea of a pitch most useful. I thought I had to write Press Releases to get press!”

Connie Peters
Modern Mama

“I have been putting off PR for a long time now because I thought it was something I had to save up for and hire a professional to do. Now I know I can do PR myself and am working on a publicity plan to get our name in front of potential customers and help grow our sales.”

Raj Thandhi, Owner
www.concept9.ca

“Practical advice on how to get going with PR – especially how to pitch and how to create a press list. It also gave me the confidence to ask for testimonials!”

Jacquetta Edmonds
Switched On Learning

“I loved the book! It made me think of PR in much simpler terms. I now feel that I know how to approach the process and have the confidence to set my PR goals and accomplish them. Thanks so much!”

Amy McArthur, RD, LD
www.dietitianmom.com

“I thoroughly enjoyed PR in your Pajamas. What a clever name…it’s so true. I really felt quite empowered after reading it. I wanted to let you know how much I enjoyed reading PR in your PJ’s and will refer to it often through the course of this year. I’d like to recommend PR IN YOUR PAJAMAS to everyone who may be just starting out and not having a clue in which direction to go. From novice to experienced (or just lucky) pr-getter, this is a fabulous, information packed read.”

Laura Jennekens
Echoes in the Attic