A large, broadcast-quality camera is aimed at you. Lights blind your vision. And a perfectly made up and coiffed reporter is holding a mic under your face.
You try hard to look cool, but you can feel the sweat dripping down your back. Your breaths are shallow. You can barely remember what you wanted to say, let alone what question was just asked.
You cringe inwardly as you realize you’ve been rambling. Or stammering and stumbling over your words. Or all of the above.
If this is what media interviews are for you, you’re not alone.
As a reader of PR in Your Pajamas, you know the value of media interviews. They’re your opportunity to get your message out into the world. They can bring you more business, attract partners and investors, and enhance your credibility.
Yet when you do get the chance to do one, you dread it. It’s not your fault.
We’re Not All Naturals
Just as few are born natural actors, few of us are good at giving media interviews right out of the gate. But fortunately for us, it’s an acquired skill.
Yes, like playing a musical instrument, giving effective media interviews requires practice and preparation. Lots of it.
No matter how much of an expert you are in your subject matter, product, or business, I don’t recommend flying by the seat of your pants when a reporter is recording your every word, with the intention of broadcasting it to the world.
There’s too much at stake.
You want to give a good media interview, for several reasons:
- You want to be perceived as the authoritative professional you are.
- You want the audience to have a positive and respectful attitude towards your company.
- You want to share your message loudly, and clearly.
Now that you appreciate the importance of giving media interviews successfully, you’re probably thinking, “but how?”
If so, I have a treat for you.
The Ultimate Media Interview Checklist
I recently collaborated with Udemy to create “The Ultimate Media Interview Checklist.” It’s an infographic with 33 of my top tips for giving media interviews so you come across like the expert that you are. Even if you’re nervous. The tips cover three areas: before the interview; during the interview; and — all too easily forgotten — after the interview.
Need More Help With Media Interviews?
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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