Unexpected Exposure
Filed under PR Case Study
I felt a little shock and a lot of awe when I received the news that PR in Your Pajamas was included in PR Web’s 25 Essential Public Relations Blogs You Should Be Reading.
Shock, because I’ve always considered this blog to be in the fledgling stage. I started it just over a year and a half ago and while I always strive to deliver quality information about PR and social media, I haven’t exactly been diligent about it. It was only in the last few months that I’ve been able to publish a new post at least every week.
I also felt awe, because the other bloggers on the list are PR and social media stars: Brian Solis, Peter Shankman of HARO, Danny Brown, and Jason Falls of Social Media Explorer, among others.
They’re certainly the thought leaders I’ve been looking up to.
Being at this stage of my “blogging” career, I wouldn’t have expected to be mentioned in the same article.
The irony is, I’ve been so busy empowering small business owners with practical and doable PR strategies, that I haven’t been consciously trying to get PR for myself or this blog.
For me, this unexpected exposure demonstrates the snowball effect of PR and social networking. Once you set things in motion, they take on a life of their own. You get promoted through word-of-mouth. Happy customers gush about you. Interviews you gave months ago get passed around, cited and quoted.
Before you know it, you get discovered by influence peddlers, your reputation gets established, and it’s easier than ever to get even more publicity.
The going may be slow at first, but once you gain momentum, it does get easier. However, this doesn’t mean you can rest on your laurels and slack off.
In fact, I feel more motivated than ever now to keep giving you, my reader, even better content on PR, online marketing and social media.
If you have any ideas for how I could possibly serve you better, please let me know. I’m all ears.
Elena Verlee is a serial entrepreneur, certified professional coach and PR professional.
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Congratulations! Your experience mirrors mine with a pet advocacy blog I maintain as a pure labor of love. http://aimees-law.blogspot.com
*For me, this unexpected exposure demonstrates the snowball effect of PR and social networking. Once you set things in motion, they take on a life of their own.*
In addition, you’re consistent in writing interesting, value-added posts. More power to you!
Pam Picard
Thank you Pam. Honestly, I still don’t consider myself a blogger (and often wonder if anyone really reads my posts!) so am really thrilled by it all. I just enjoy sharing what I think people may want to know about to get PR for their business. Thanks so much for stopping by, and labors of love still bear fruit, don’t they?
We surely read your posts! I think your point has a lot of meaning — both personally and professionally: do something you enjoy and it takes off on it’s own!
Thank you Frank! I appreciate your and PRWeb’s support!