I felt a little shock and a lot of awe when I received the news that PR in Your Pajamas was included in PR Web’s 25 Essential Public Relations Blogs You Should Be Reading.
Shock, because I’ve always considered this blog to be in the fledgling stage. I started it just over a year and a half ago and while I always strive to deliver quality information about PR and social media, I haven’t exactly been diligent about it. It was only in the last few months that I’ve been able to publish a new post at least every week.
They’re certainly the thought leaders I’ve been looking up to.
Being at this stage of my “blogging” career, I wouldn’t have expected to be mentioned in the same article.
The irony is, I’ve been so busy empowering small business owners with practical and doable PR strategies, that I haven’t been consciously trying to get PR for myself or this blog.
For me, this unexpected exposure demonstrates the snowball effect of PR and social networking. Once you set things in motion, they take on a life of their own. You get promoted through word-of-mouth. Happy customers gush about you. Interviews you gave months ago get passed around, cited and quoted.
Before you know it, you get discovered by influence peddlers, your reputation gets established, and it’s easier than ever to get even more publicity.
The going may be slow at first, but once you gain momentum, it does get easier. However, this doesn’t mean you can rest on your laurels and slack off.
In fact, I feel more motivated than ever now to keep giving you, my reader, even better content on PR, online marketing and social media.
If you have any ideas for how I could possibly serve you better, please let me know. I’m all ears.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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