Unlocking Social Media for PR: Part 2

Today we continue our series on “Unlocking Social Media for PR,” an ebook by PR Newswire.

If you missed the first part of the series, click here to read an excerpt from the ebook: the Introduction and table of contents of the ebook’s first part, “Wetting Your Feet in the Pool of Social Media.”

The second part of the ebook is entitled, “The Evolved Practice of Journalism and Earned Media Landscape.” In this installment, you’ll gain insight on how journalists use social media. You’ll also learn about “evolved media,” and why all businesses should strive for that ideal combination.

Below is the table of contents from Part 2 of the ebook:

The evolved practice of journalism and earned media landscape

Part two (of four) in this eBook series explores how social media has trans- formed the face of journalism – from the way information is distributed, shared and consumed to how journalists and bloggers now interact with pr profes- sionals. Gain insight to the growing opportunities to capture earned media in the evolved landscape where paid, owned and earned media are more tightly integrated than ever before.

Chapter 4

How Journalists and Bloggers Use Social Media – and the Opportunities for PR ……… 4

Chapter 5

Earned Media:  When 2+2=7 …………………………………………………………………… 9

Click here to access the rest of “Unlocking Social Media for PR.”

Check back on Thursday, December 22, for an excerpt of part 3 of this ebook, entitled “Facebook, Twitter, LinkedIn, Quora & ProfNet Connect: A deeper dive.”

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Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.

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