Unlocking Social Media for PR: Part 3

It’s time for Part 3 of PR Newswire’s ebook, “Unlocking Social Media for PR.”

Here are the links to the previous parts of this series:

Part 1:  Wetting Your Feet in the Pool of Social Media

Part 2:  The Evolved Practice of Journalism and Earned Media Landscape

In Part 3, author Sarah Skerik dives into strategies for using specific social networks for PR: Facebook, Twitter, LinkedIn, Quora, and discussion groups and forums. These chapters contain the nuts-and-bolts of the ebook.

Here’s the table of contents from Part 3 of “Unlocking Social Media for PR”:

Facebook, Twitter, LinkedIn, Quora & ProfNet Connect: A deeper dive

Part three (of four) in this eBook series delves a bit deeper into specific social networks and the different approaches necessary for each. Learn how to cultivate and interact with an audience on Facebook, craft an effective tweet and maximize exposure on Twitter, establish company pages and uncover opportunities on LinkedIn and how to strategically involve yourself in the savvy discussions on Quora and other forums.

Chapter 6
Using Facebook for Public Relations …………………………………………………………………….. 4

Chapter 7
Using Twitter for Public Relations………………………………………………………………………… 9

Chapter 8
Using LinkedIn for Public Relations ………………………………………………………………………. 15

Chapter 9
Using Quora for Public Relations.…………………………………………………………………………. 19

Chapter 10
Discussion Groups and Forums: Virtual Focus Groups for  Wired Communicators ………………………………….. 22

Sign up for Part 3 of “Unlocking Social Media for PR” here.

Next Tuesday, December 27, we’ll take a peek into the fourth and last part of the series. See you then!

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Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.

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