PR Newswire recently released an ebook, “Unlocking Social Media for PR,” which I highly recommend you download, read, study, and implement.
Written for PR professionals who want to better understand and make the most of social media and how social media has impacted PR, it’s also useful for DIY business owners.
Below, you’ll find an excerpt from Part 1 of the ebook. To access the entire document, click here and register.
by Jason Keller, Senior Vice President, Products, PR Newswire
So social media is changing the art and science of public relations so fast your head is spinning. It all may be second nature to kids with freshly minted degrees and new agency or corporate jobs. But if you’re a PR professional just a few years older than that, you may be dizzy.
Luckily, this is the eBook for you.
In an inviting and accessible style, author Sarah Skerik illuminates social media’s plentiful impact on PR. She provides insights you can use right away concerning what social media has changed, what’s not changed and how you can use the new social layer to make your PR better – all leveraged from Sarah’s unique vantage point. Sarah is Vice President of Social Media for PR Newswire, and she gets firsthand insight into the social media best practices of PR Newswire’s voluminous global customer base even as she manages our own social media presence. And that customer base is telling us that you simply cannot escape the influence of social media in modern public relations – and, in fact, it’s leading to entirely new kinds of workflows for the PR industry.
We’re opening up a new discussion forum for this eBook on our ProfNet Connect expert community. At the end of each chapter, you’ll find a linked button that will enable you to join the conversation and agree, disagree or expand upon the thoughts you find herein.
Wetting your feet in the pool of social media
Part one (of four) in this eBook series guides you as you’re getting your feet wet in the pool of social media. Based on your brand’s or organization’s goals, needs, interests and resources, these initial chapters will help you determine how many networks are suitable and which are most appropriate to communicate with your audiences. You will also read about the experiences and challenges of various PR professionals that are in the process of incorporating social media into their daily workflow and embracing their changing role in public relations.
PR and Social Media: A Simple Guide to Getting It by Doing It ………………………. 4
Selecting Social Networks: How Many Are Enough? …………………………………………. 10
Integrating Social Media into the Daily Practice of PR……………………………………… 14
Click here to download the rest of the documents (requires opt in) and receive more PR tips and advice from PRNewswire.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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