What is PR? A Simple Definition of PR
Filed under Mompreneurs and Entrepreneurs
They say it’s always good to start from the beginning…
On Twitter today, @unmarketing asked the question, What’s a good definition of PR?
If I give you the textbook definition or what PR people say to each other, I’ll just confuse you. Which is probably why when I ask most entrepreneurs about startup PR, they give me a blank look. They know it’s important, but can’t really explain why. Many don’t use this secret weapon in building their business because there’s always been an aura of mystery around getting PR.
I think this is a simple definition of PR:
PR builds awareness and credibility for your company, product or service – which is critical for entrepreneurs and small businesses.
Awareness is built by sharing company news or information through your key influencers (let’s say reporters and bloggers), in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you.
Credibility is built when the reporter or blogger writes about you in the paper, magazine or blog because they are an objective third-party reviewing and hopefully, singing your praises.
The resulting action is that people go to your website or store to evaluate the information for themselves, and perhaps join your company, pitch you on a potential partnership, invest as a stakeholder or buy your product or service. The resulting actions would depend on what your PR messages are, and how it’s delivered.
I hope that helps in lifting the PR mystery!
Anyone else care to share their thoughts on what PR is?
Elena Verlee is a serial entrepreneur, certified professional coach and PR professional.
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Hi, I'm Elena Verlee and I help entrepreneurs like you get the publicity that will skyrocket your business! I hope you enjoy my site, where you'll find easy, no- or low-cost ways to get buzz, as well as personal coaching tips to build both a business and a lifestyle you'll love.