Why @AliciaYbarbo is #FollowFriday Worthy

Author, Three-time Emmy Award-Winning Producer, Enlightened Mom

For the last 10 years, Alicia Ybarbo has been a segment producer for NBC’s top-rated Today Show, where she continues to cover a wide range of human interest stories.

Alicia regularly shares her interesting life and exciting work via Twitter. If you follow her, you will be privy to the many levels of this Emmy award-winner:

… Alicia the funny woman and the consumed mother
… Alicia the hyper producer and career woman
… Alicia who tweets out useful info for anyone
… Alicia who always manages to engage with friends, colleagues and acquaintances

Last year, Alicia co-authored Today’s Moms: Essentials for Surviving Baby’s First Year (Harper Collins) with Today  Show colleague Mary Ann Zoellner. Together they created a book that helps new moms cope with the realities of caring for their babies in their first year.

Coming from a mother of two, trust me. This is definitely a MUST READ.

Get to Know Alicia

We connected with Alicia as we did this piece and she was happy to share. Here are some personal and entertaining snippets about her:

Laughs At: Everything. I’m quite gullible.

Hopes: That my husband’s wish for their children to “Be good, do good” will one day come true…

Thinks: Wabi-sabi is the way to live life! Imperfection is beautifully underrated.

Reveals: I floss every day… at my desk!!  (Gotta love floss picks)

Dream Coffee Date: To sit at a table opposite the Housewives of New York City as a “discussion” breaks out… I love to people watch.

Is Inspired By: Strong, powerful women who mentor and support other women.

If you juggle the tough act of career woman and mother, you will find many of Alicia’s tweets reassuring and inspiring to feel more comfortable in your own skin.

You can follow Alicia Ybarbo on Twitter
Visit her book’s website at http://www.todaysmoms.tv or on Twitter @TodaysMoms
Alicia Ybarbo and Maryann Zoellners latest book: Today’s Moms

Liz Estrella-Basilio is Elena Verlee’s San Francisco partner at Cross Border Communications. Together they work with start-up to multi-million dollar technology companies who want to get their story heard in traditional, digital and social media.

She recently revived her Twitter account and will be out on the prowl to find those who are truly #FollowFriday-worthy on Twitter. Follow her at @lizestrellab.

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Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.

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