Richard Branson, Bill Gates, and every entrepreneur I’ve ever met has ridden the roller coaster of running a business. The key to riding it out is that you’ve really got two choices: You can hold on and scream, or you can wave your hands in the air and have fun. Either way, you’re going to […]
Many of us have a belief so powerful, it appears to be an unquestionable fact of life. Some common examples are: “I need to make a lot of money to be successful” “My boss works late so I should be there too” “If I want something done right, I have to do it myself” “I […]
Lady Gaga is a celebrity phenomenon. She rose to stardom on the wings of social media and has achieved so much in little time compared to her predecessors. Consider this: she has over 20 million Twitter followers almost 50 million people have liked her Facebook page she has won 5 Grammy Awards, among many other […]
When I started my consulting business, every other consultant was my competitor. Not just PR consultants, but also consultants in other marketing disciplines, since I had the skill set to write content for a brochure, put together a direct marketing piece or, in a pinch, lay out an ad. However, for many of these projects, I […]
Choosing the right PR agency or consultant has been compared to choosing a spouse. It’s a crucial decision. Your PR agency will be a close partner and one of the key ingredients to a successful marketing program. However, asking the right questions during your selection process will help you make a better choice, and make sure […]
As I was going through some blogs and websites for entrepreneurs and small businesses, the ones that had the most impact used testimonials on their site. Why? It gives me, who may be a new reader on their site, proof of how good their service or product is. It shows readers how much other people […]
So your PR efforts have paid off and a journalist has arranged to interview you. Congratulations! Your work is far from finished, however. Now you have to prepare. One of the often overlooked elements of preparing for a media interview is to get more information from the reporter. Here are 10 questions you should ask before your […]
In a recent post, I wrote about How to Create a Personal Vision. In order to make your vision a reality, you’ll need to tie it into specific goals. Otherwise your vision will remain a daydream. Other benefits of goal setting include: * Using your mind and talents fully * Making better decisions * Being more […]
Bad PR happens. Maybe your company spokesperson said something in public without thinking. And the backlash on your company has been nothing but bad press. Or maybe one of your employees committed a faux pas. And a social media-savvy customer is spreading the word on YouTube, Facebook, and Twitter. Remember the “United Breaks Guitars” video? And […]
LinkedIn is known as the social network for professionals and a great place to find jobs or clients, or to discover new talent. But did you know that LinkedIn is also a great addition to your PR toolbox? Here are some ways LinkedIn can boost your PR efforts: research journalists before you pitch to them, […]
