PR

What PR Courses Actually Need To Teach PR Undergraduates

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I took a public relations course at a major state university – PR 101 – and remember the lesson plans clearly: the history of PR writing a “communications brief” writing a press release press conferences Eventually, I moved on to further classes. They mostly covered press conferences and “advance communications,” a vague summary of different […]

PR

3 Common Pitfalls to Avoid When Taking Your Local Company Global

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Entering new markets in strategic geographic locations can offer your small business attractive growth opportunities that will help fulfill your long-term vision. While that may sound exciting, it’s also easy to forget that it can be very challenging to work in countries other than your own, and navigate through cultures you aren’t familiar with. Below […]

PR

How to Write a 3-Paragraph Media Pitch

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If you can write an email, you can write a media pitch and get publicity for your small business. When we talk about pitching the media, a pitch is simply a way to introduce a reporter or editor to you, your company, products or services. It can be really easy, using the few sentences you […]

PR

5 Elements of Strategic Public Relations

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Here at PR in Your Pajamas, we talk about the various PR tools at your disposal. However, there’s a danger of missing the forest for the trees. That is, being preoccupied with individual tools and losing sight of the bigger picture. Talk to a PR consultant and many are hired when something urgent comes along: […]

PR

Alltop: My Social Networking “Secret Weapon”

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In this video, I divulge my secret for finding fun or useful content to share with your connections in different social networking sites. I use Alltop.com, which is like an online magazine rack. Instead of magazines, however, you get to pick from hundreds of blogs on every topic you can think of. It’s an excellent […]

PR

9 Inexpensive or Free PR Resources for Small Businesses

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Our agency has used resources like Cision and Meltwater, which are great products for servicing clients with extensive needs. But to get started and get yourself out there, these high-powered tools may be overkill or too expensive. Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs. […]

PR

7 Questions to a Social Media PR Strategy

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Public relations nowadays needs to include the Internet, more specifically, social media. Consider these statistics: Four out of every 10 Americans read blogs, according to a study by Synovate/MarketingDaily. There are 500 million Facebook accounts An estimated 75 million users are on Twitter, with 10 – 15 million actively using it Social media has become […]

PR

The 8 R’s of Twitter for Newbies

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I had a friend call me the other day, to see if I could give them a quick Twitter tutorial. We talked about developing their strategy for Twitter. They are a very smart marketer, so I was surprised when they said after our conversation: “Okay great, I’m going to be a voyeur for a few […]

PR

Using Humor In PR

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What if there was a way for you to differentiate your PR from the rest of your competitors — but it’s slightly risky and not that easy. Would you try it? Such a PR tool does exist. It’s called humor. According to Marketing Profs, few companies are using humor in their marketing and PR that, […]