Is Social Networking a Time Suck?

Do you ever wonder if all the time you spend sending updates on Facebook, tweeting on Twitter, or connecting on LinkedIn is nothing but a waste of your time?

In my experience, social networking can pay off big time. But I also realize that, as enjoyable and engaging social media can be, it can also be a huge time suck — if you don’t have a clear idea of what you want to achieve and specific strategies for how to get there.