PR crises are liable to hit you when you don’t expect them. Perhaps they were served with a lawsuit. Maybe a supply chain was derailed because of some sort of health hazard. The CFO of your company might have said something inappropriate that went viral. Waking up to find your company making headlines would normally […]
What if your media pitches always stood out from the pack? What if the editor’s eyes perked up every time they saw an email from you? You can bet this would improve your chances of getting coverage. In this post, we’ll go over a few things you can do with your media pitches to make journalists […]
In my previous post, we talked about the importance of visuals in your social media marketing and PR. I also gave you tips to get the best results from your online images. In this post, I’m going to share with you the tools you can use to optimize and share your social media and PR […]
I took a public relations course at a major state university – PR 101 – and remember the lesson plans clearly: the history of PR writing a “communications brief” writing a press release press conferences Eventually, I moved on to further classes. They mostly covered press conferences and “advance communications,” a vague summary of different […]
Entering new markets in strategic geographic locations can offer your small business attractive growth opportunities that will help fulfill your long-term vision. While that may sound exciting, it’s also easy to forget that it can be very challenging to work in countries other than your own, and navigate through cultures you aren’t familiar with. Below […]
If you can write an email, you can write a media pitch and get publicity for your small business. When we talk about pitching the media, a pitch is simply a way to introduce a reporter or editor to you, your company, products or services. It can be really easy, using the few sentences you […]
Here at PR in Your Pajamas, we talk about the various PR tools at your disposal. However, there’s a danger of missing the forest for the trees. That is, being preoccupied with individual tools and losing sight of the bigger picture. Talk to a PR consultant and many are hired when something urgent comes along: […]
In this video, I divulge my secret for finding fun or useful content to share with your connections in different social networking sites. I use Alltop.com, which is like an online magazine rack. Instead of magazines, however, you get to pick from hundreds of blogs on every topic you can think of. It’s an excellent […]
Our agency has used resources like Cision and Meltwater, which are great products for servicing clients with extensive needs. But to get started and get yourself out there, these high-powered tools may be overkill or too expensive. Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs. […]
Public relations nowadays needs to include the Internet, more specifically, social media. Consider these statistics: Four out of every 10 Americans read blogs, according to a study by Synovate/MarketingDaily. There are 500 million Facebook accounts An estimated 75 million users are on Twitter, with 10 – 15 million actively using it Social media has become […]